Transform Your Brand Business
Connecting marketing & commercial teams to build
bold brand plans that actually work in market
25+
Years of Experience
200+
Successful Projects
20+
Happy Clients
About Frank Proof
I'm Melissa Frank, a global marketing leader and consultant. I help emerging and mid-size beverage alcohol companies whose brand activations aren’t converting because marketing and sales work in silos.
I fix the broken bridge between strategy and execution by co-creating joined-up brand plans and embedding Frank Proof tools that cut through complexity and help teams make faster, smarter decisions — together … so that brands stop losing ground and start competing effectively.
Backed by 25+ years across local, regional, and global beverage alcohol marketing and consulting, I bring both the perspective and the playbook to make it happen.
How I Help Clients
Commercially minded marketing solutions for the whole business of brand
Strategy
Partner with senior management to facilitate alignment of key stakeholders across marketing and commercial to identify and align Where-To-Play big bets, directly linking growth opportunities to portfolio strategy
Planning
Guide marketing and sales teams to build integrated brand growth plans that turn big bets into brand activations, aligning plans with customer and channel needs for maximum growth impact
Execution
Enable brilliant execution by guiding marketing and sales teams through the development of agency briefs, assessing creative work and in-market assets, and ensuring activations are tightly aligned with brand strategy, commercial priorities, and shopper/channel needs
Capability
Provide hands-on support to marketing and commercial teams to co-develop / strengthen brand growth plans and in-market executions. Build commercial capability by embedding simple, scalable frameworks that enhance strategic planning, improve executional focus, and drive alignment around clear, repeatable ways of working
Client Projects
Examples of project deliverables across beverage alcohol, CPG, and education clients.
Focused beer portfolio for growth
Aligned beer category sources of growth and defined the right portfolio strategy across Europe, Asia, and India — helping market leaders focus resources on the biggest growth opportunities.
Unified growth planning framework
Designed a Brand Growth Planning framework that united marketing and commercial teams around shared strategies — transforming the International region into the fastest-growing in the company.
Local market growth planning
Partnered with the France marketing director to translate global brand strategy into a local market plan — defining key consumer and commercial priorities for growth.
Brand-led planning turnaround
Shifted planning from annual, RGM-led cycles to three-year brand-led strategies — turning around the company’s biggest cleaning brand to positive year-on-year growth.
Global capability upskilling
Designed and delivered a global marketing capability program — embedding practical learning in brand positioning, digital, media, and influencers to upskill teams worldwide.
Engaging schools in global brand strategy
Crafted engagement training and localization tools to help schools embrace new brand positioning — strengthening parent communications and proof points at the local level.
Let's work together
Looking for strategic marketing expertise to elevate your brand, drive commercial growth, or enhance team capabilities?
Let’s discuss how I can help.